vickioneill

A fractional CMO is your outsourced marketing team. It's an on-demand part-time extension leading marketing and customer experience needs.

A fractional CMO understands the customer journey and collaborates with team leaders who influence the customer experience along the way.

10 Social Media Post Ideas that are customer focused not 'you' or brand focused. Includes examples and CTA suggestions.

Two third of our marketing is being done by the customer. How do you give up control and help them do your marketing for you?

There is greater influence from a Comment than a Like. As you plan your marketing strategy, include customer engagement as a critical piece.

The time is now. Yes, I know it's the middle of September. You can't wait until December. You can't even wait until November. That's when...

Songland, The Voice, World of Dance, America's Got Talent....they all have one thing in common - undiscovered talent competitions. Each...

When there are so many choices, this is how to determine which digital platforms to be present in order to achieve business goals.

How to steps for small businesses to create personas and why it's important for small businesses to have personas.

As the list of Podcasts grows, so does the confusion on which podcasts to subscribe to and listen to. There are many Podcasts to choose...

What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...

The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state....

We can miss achieving our goals for any number of reasons: obstacles, change in priorities, not specific, lack of importance, lack focus...

Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...

There are an infinite number of solutions for any number of business needs whether you're just starting out, in the initial growth mode...

Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...

End of Year (EOY) Sales Tip: Verify if your prospect's priorities align with yours. If you have prospects that you WANT to close before...

Old perceptions are creating obstacles to better solutions - and alignment. The line between Marketing and Sales is blurring more every...

There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal...

Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...