vickioneill

Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...

Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...

Tip 10: Have fun! You can work hard and still have fun. In fact, fun is part of being successful - and keeps you focused, more relaxed...

Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...

Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...

Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...

Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...

Tip 3: Mapping the Customer Experience for your ideal target customer. This is an update or follow-up to an article I wrote February...

Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...

Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...

With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...

The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...