Customer Journey x Infinity
Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...
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Vicki O'Neill
Jul 18, 20183 min read
9 Steps for Marketing and Sales to Solve Problems. Together.
Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...
Vicki O'Neill
Apr 20, 20182 min read
Have Fun!
Tip 10: Have fun! You can work hard and still have fun. In fact, fun is part of being successful - and keeps you focused, more relaxed...
Vicki O'Neill
Apr 19, 20183 min read
Marketing-Sales Calls
Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...
Vicki O'Neill
Apr 16, 20183 min read
Content Creation Process
Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...
Vicki O'Neill
Apr 13, 20184 min read
Who Owns the End Result?
Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...
Vicki O'Neill
Apr 12, 20182 min read
From MQL to SQL
Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...
Vicki O'Neill
Apr 11, 20184 min read
Customer Experience
Tip 3: Mapping the Customer Experience for your ideal target customer. This is an update or follow-up to an article I wrote February...
Vicki O'Neill
Apr 10, 20183 min read
Setting Expectations
Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...
Vicki O'Neill
Apr 9, 20182 min read
Communication, Communication, Communication
Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...
Vicki O'Neill
Apr 6, 20182 min read
Introducing...
With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...
Vicki O'Neill
Apr 2, 20182 min read
Marketing & Sales Alignment: Why It's Important
The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...
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