Customer Journey x Infinity
Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...
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Vicki O'Neill
Dec 14, 20182 min read
Sales Suffer from Lack of Content
Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...
Vicki O'Neill
Jun 11, 20182 min read
Solutions Marketing
What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...
Vicki O'Neill
May 18, 20181 min read
Back to Basics
With so much focus on the fast pace of business and technology - and how we can "stay ahead" of the competition - we often lose sight of...
Vicki O'Neill
Apr 19, 20183 min read
Marketing-Sales Calls
Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...
Vicki O'Neill
Apr 18, 20183 min read
"Blue Ocean" Leads
Tip 8: Identify the need by asking "blue ocean" questions. Have you ever paid attention to the number of people who have their real...
Vicki O'Neill
Apr 17, 20182 min read
Showcase The Sales Rep
Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media....
Vicki O'Neill
Apr 16, 20183 min read
Content Creation Process
Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...
Vicki O'Neill
Apr 13, 20184 min read
Who Owns the End Result?
Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...
Vicki O'Neill
Apr 12, 20182 min read
From MQL to SQL
Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...
Vicki O'Neill
Apr 10, 20183 min read
Setting Expectations
Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...
Vicki O'Neill
Apr 9, 20182 min read
Communication, Communication, Communication
Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...
Vicki O'Neill
Apr 6, 20182 min read
Introducing...
With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...
Vicki O'Neill
Apr 2, 20182 min read
Marketing & Sales Alignment: Why It's Important
The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...
Vicki O'Neill
Jan 11, 20184 min read
8 Things Sales People Need to Know About Marketing
I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right...
Vicki O'Neill
May 31, 20172 min read
Marketing 1 : Sales 1
A couple of weeks ago, HubSpot released their 2017 State of Inbound report. This report in particular is extremely valuable as it focuses...
Vicki O'Neill
Apr 27, 20173 min read
Which came first: Marketing or Sales?
Marketing and sales are essential components for all business that are interested in generating revenue. Both have a lot in common -...
Vicki O'Neill
Mar 1, 20173 min read
Why Do I Need Multi-Channel Marketing?
But first...what IS Multi-Channel Marketing (McM)? Multi-channel marketing refers to the practice of engaging with your target audience...
Vicki O'Neill
Feb 22, 20174 min read
How To Create An Engaging Customer Experience
Photo credits: Medthodbites.com Video introduction to this topic As Steve Jobs quoted "You've got to start with the customer experience...
Vicki O'Neill
Feb 6, 20172 min read
$5M + 30 Sec = No CTA?
Super Bowl LI is in the books! The New England Patriots' 34-28 victory over the Atlanta Falcons drew on average 111.3 million viewers on...
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