The CMO Role is Changing
As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.
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Vicki O'Neill
Mar 29, 20194 min read
Lead Scoring 101
What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...
Vicki O'Neill
Feb 4, 20192 min read
Customer Journey x Infinity
Image Courtesy of Think with Google I've been saying this for years....every customer journey is different. That means there is an...
Vicki O'Neill
Jul 18, 20183 min read
9 Steps for Marketing and Sales to Solve Problems. Together.
Your target audience doesn't care about your business. They don't care about your marketing plan or what you tell them you do. What they...
Vicki O'Neill
May 18, 20181 min read
Back to Basics
With so much focus on the fast pace of business and technology - and how we can "stay ahead" of the competition - we often lose sight of...
Vicki O'Neill
Apr 20, 20182 min read
Have Fun!
Tip 10: Have fun! You can work hard and still have fun. In fact, fun is part of being successful - and keeps you focused, more relaxed...
Vicki O'Neill
Apr 19, 20183 min read
Marketing-Sales Calls
Tip 9: Get Marketing involved on Sales calls. What better way to have Marketing understand Sales than to actually have them be on/attend...
Vicki O'Neill
Apr 18, 20183 min read
"Blue Ocean" Leads
Tip 8: Identify the need by asking "blue ocean" questions. Have you ever paid attention to the number of people who have their real...
Vicki O'Neill
Apr 17, 20182 min read
Showcase The Sales Rep
Tip 7: Showcase your sales rep's expertise. Sales people rely on Marketing to develop and post content - blogs and social media....
Vicki O'Neill
Apr 16, 20183 min read
Content Creation Process
Image credit: Kapost and SalesForce Tip 6: Marketing AND Sales need to be involved in the content creation process. It's great to have...
Vicki O'Neill
Apr 13, 20184 min read
Who Owns the End Result?
Tip 5: Results: Marketing and Sales own the end results When Steven Covey stated "Keep the end in mind" he provided various...
Vicki O'Neill
Apr 12, 20182 min read
From MQL to SQL
Tip 4: Identifying the criteria and hand-off from MQL to SQL. The above funnel should be familiar as you've probably seen multiple...
Vicki O'Neill
Apr 11, 20184 min read
Customer Experience
Tip 3: Mapping the Customer Experience for your ideal target customer. This is an update or follow-up to an article I wrote February...
Vicki O'Neill
Apr 10, 20183 min read
Setting Expectations
Tip 2: Setting expectations for Marketing and Sales B2B companies' inability to align marketing and sales teams around the right...
Vicki O'Neill
Apr 9, 20182 min read
Communication, Communication, Communication
Tip 1: Communication, communication, communication. As a marketer, could you sell? As someone in sales, could you be a marketer? If you...
Vicki O'Neill
Apr 6, 20182 min read
Introducing...
With so many opportunities to align Marketing and Sales teams, I'm creating YouTube videos dedicated to this topic. I've labeled the...
Vicki O'Neill
Apr 2, 20182 min read
Marketing & Sales Alignment: Why It's Important
The short answer is three reasons: revenue, customer retention and win rates. When marketing and sales are aligned, overall performance...
Vicki O'Neill
Mar 1, 20183 min read
3 Content Marketing Strategies You Can Implement Now to Increase Sales
You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...
Vicki O'Neill
Feb 9, 20185 min read
8 Things Marketing Needs to Know About Sales
The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....
Vicki O'Neill
Jan 11, 20184 min read
8 Things Sales People Need to Know About Marketing
I'm going to go out on a limb here and make a blanket statement that I believe to be true: People don't trust without earning the right...
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