Post-Pandemic Marketing Truths
There are 10 marketing truths that we all as business owners, marketers and sales people need to be aware of post-pandemic. Find those here!
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Vicki O'Neill
Mar 4, 20212 min read
Create a Laser-Focused Marketing Strategy
7 steps to a marketing strategy that focuses on the customer and generating sales. This is a must watch if you're struggling with revenue.
Vicki O'Neill
Jan 19, 20212 min read
Grow Your Business with Twitter
Twitter is the original social media platform for B2B professionals to connect and engage with their audience. In fact, Twitter was the...
Vicki O'Neill
Jan 12, 20212 min read
Using LinkedIn to Market Your Business
If you're a B2B professional with your own business or working for someone else, being active on LinkedIn is a must. As the largest...
Vicki O'Neill
Jan 5, 20214 min read
Facebook Tips for Small Businesses on a Budget
We may be into 2021 now and although most budgets just started over, chances are really high that your budget has been reduced due to...
Vicki O'Neill
Dec 24, 20202 min read
The Ultimate Content Marketing Strategy + Worksheet
Download the worksheet here. The ultimate content marketing strategy is a way for you to organize your marketing with intention and...
Vicki O'Neill
Aug 28, 20202 min read
Must-Have Marketing Metrics for Business Success
Successful marketers and business owners have goals and know know which metrics will help them monitor revenue, customers and costs.
Vicki O'Neill
Jul 17, 20205 min read
7 Questions For Growing OR Maintaining Your Small Business
Growing or maintaining your requires strategic thinking about the present and future. These questions will help guide you through this.
Vicki O'Neill
May 15, 20202 min read
3 Ways to Customize a Blueprint Marketing Strategy
Instead of using the marketing strategy blueprint someone else created, find what works best for your business goals then take action.
Vicki O'Neill
May 8, 20204 min read
The CMO Role is Changing
As the CMO role changes, instead of removing the people from the role, change the direction and focus on these 3 things to evolve the role.
Vicki O'Neill
May 1, 20202 min read
Marketing Made Simple
Marketing is as easy or as hard as you want it to be. You just need to have your ideal customers identified and know where they spend time.
Vicki O'Neill
Mar 13, 20205 min read
How to Go From 'Plateau' to 'Grow'
Identify which of these 5 reasons your business has plateaued. Take action on the growth tactics and move the needle from plateau to grow.
Vicki O'Neill
Jun 14, 20194 min read
How Small Businesses Can Create Personas
How to steps for small businesses to create personas and why it's important for small businesses to have personas.
Vicki O'Neill
Mar 29, 20194 min read
Lead Scoring 101
What is lead scoring and why is it so important? The official definition of lead scoring: Lead scoring is a methodology used to rank...
Vicki O'Neill
Mar 14, 20192 min read
3 Ways to Take Your Digital Marketing from Good to Great
The first step is to know your end goal. Then you evaluate your current state and map a strategy that gets you to your desired state....
Vicki O'Neill
Dec 14, 20182 min read
Sales Suffer from Lack of Content
Wait what? Nearly two-thirds of sales people can't find what they need. Anyone else find that stat alarming? This stat was a result of...
Vicki O'Neill
Sep 7, 20182 min read
Don't Be A Commodity
There are many conversations online and in-person about how to differentiate yourself from others in your space. Mostly about personal...
Vicki O'Neill
Jun 11, 20182 min read
Solutions Marketing
What's the difference between: Option A: "Buy this device with a 5.8" screen, 12MP rear and 8MP front camera, Snapdragon 845 processor,...
Vicki O'Neill
Mar 1, 20183 min read
3 Content Marketing Strategies You Can Implement Now to Increase Sales
You’re sitting at your desk looking at your sales results to-date. You’re only two months into the year and you’re already behind plan...
Vicki O'Neill
Feb 9, 20185 min read
8 Things Marketing Needs to Know About Sales
The lifeline of any company is it's ability to sell. Everything else is a result of selling and the revenue it generates for the company....
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